CollabRate › UGC rate card template

Free Editable UGC Rate Card Template

Three clean designs that fill themselves in from your rates. Show prices, “from” prices or “rates on request”, then download a PNG or PDF.

Quick answer: Pick a template (Studio, Bold or Soft), enter your base rate and details, choose which packages and add-ons to show, and download a 1080 × 1350 px PNG for your media kit or a one-page PDF. Package prices and add-ons are calculated from your base rate, so the card always matches your quotes. It's free, with no signup and no upload.

What goes on a UGC rate card

SectionWhat to include
HeaderYour name, handle, niche or content style, and an optional headshot.
PackagesTwo to four bundles (for example 1, 3 and 5 videos) with a small volume discount.
Add-onsExtra hooks, product photos, paid usage, whitelisting, exclusivity, raw footage, rush delivery.
Every video includesEditing, organic use, revision rounds and your turnaround time.
ContactEmail and a link to your portfolio.

Package pricing example

Packages are your base rate times the number of videos, minus the package discount. At a $150 base rate with the default packages:

PackageDiscountPrice
1 video0%$150
3 videos10%$405
5 videos15%$638

Show prices, “from” prices or rates on request?

ModeBest when
Show pricesYour offer is simple and you want brands to self-qualify quickly.
“From” pricesYou quote each brief but want to set expectations. A good default for most creators.
Rates on requestBriefs vary a lot, or you work with bigger brands. The card lists what you offer without numbers.

Add-ons can show as a percentage of the fee (“+25%”) or as a price per video (“+$38 per video”). Percentages are clearer when brands order several videos.

The three templates

  • Studio: white, minimal, with a coloured rule. Prints well and looks good in any media kit.
  • Bold: a full-colour header and footer in your brand colour, with tinted package rows.
  • Soft: a light tinted background with white panels and a centred header. Works well with a headshot.

Every template takes your brand colour and photo. The photo is cropped to a circle in your browser and never uploaded. Each card carries a small “Made with CollabRate” credit at the bottom.

Tips for a card brands read

  • Keep it to one page. Long add-on lists are better handled in a quote.
  • State the currency. The card adds “Prices in USD” (or your currency) automatically.
  • Review it every few months and update the date in your file name.
  • Send a brand quote for each real brief, built from the same numbers.

CollabRate isn't affiliated with Canva or any template marketplace. You can place the PNG inside any media kit or design tool.

FAQ

Is this UGC rate card template really free?

Yes. All three designs, PNG and PDF downloads, your photo and brand colour are free with no signup. A small “Made with CollabRate” credit appears at the bottom of the card.

What size is the rate card?

The PNG is 1080 × 1350 pixels, a portrait size that suits Instagram and most media kits. The PDF is a single 8 × 10 inch page.

Can I edit the rate card later?

Yes. Your details autosave in this browser, so you can come back, change your rates and download a new version.

Can I hide my prices?

Yes. Choose “On request” to list your packages and add-ons without prices, or “From” prices to show starting points.

More UGC pricing guides

Last updated · Written by the MiniTools team. Rates here are negotiating starting points, not financial, legal or tax advice. CollabRate isn't affiliated with any platform or brand named on this site.