CollabRateQuick answer: There is no single UGC rate for India. What brands pay varies widely by niche, by your experience and by the brand, and this page does not publish “average” rates. Build your own. Start from what you were paid on past deals and how many hours one finished video really takes, and use that as the base rate for one video with organic use. Then price the extras as separate line items: paid usage (the brand runs your video as an ad), whitelisting (ads that run through your handle), exclusivity and extra revisions. The ₹5,000 in the calculator is an example so you can see the maths. Replace it with your own number.
Start from your own numbers, not a chart
A single “average UGC rate” hides everything that matters: the niche, how experienced the creator is, how much work the video needed, and which rights the brand got. It can mislead you in either direction. Your own history is better evidence, and you already have it.
- List your past deals. For each one, write down what you were paid, how many videos it covered and what the brand could do with them (organic posting only, or ads too). Deals that led to a second order tell you the price was acceptable.
- Time one video honestly. Count reading the brief, scripting, setting up, filming, editing, captions and the messages around it. Multiply the hours by what you want to earn per hour to get a floor for your base rate.
- Notice what you say yes to. If every brand accepts at once, you may be too cheap. If brands stop replying, the price may be too high for your current samples, or the samples may need work.
- Write down one base rate for a single edited video up to 60 seconds, with organic use by the brand and one round of revisions. This is the number the calculator starts from.
- Review it every few months. Raise it when you are booked out, when brands come back, or when a brand shares ad results from your video.
Charge for rights as separate line items
The base rate buys the video and the brand's right to post it on its own channels. Anything beyond that is a separate line on the quote. The brand then sees what each extra costs, and you can drop one extra without cutting your base rate.
| Line item | What the brand gets | CollabRate's editable starting point |
|---|---|---|
| Paid usage | The brand runs your video as an ad from its own account for a set time | +25% of the content fee for 30 days, +50% for 90 days, +100% for 12 months |
| Whitelisting / partnership ads | Ads run through your handle, so viewers see your name | +20% of the content fee for each month |
| Exclusivity | You don't make content for named competitors, or a whole category, for a period | +10% (named competitors) or +20% (whole category) for each month |
| Extra revisions | More rounds of changes than the one included | +15% for each extra round |
These percentages are CollabRate's own negotiating starting points. They are the same for every country and are not Indian market data. Change any of them in the calculator. For more detail, see the pages on UGC usage rights, whitelisting rates and the exclusivity fee.
A worked example (₹5,000 is a placeholder)
Say a brand asks for one video, 30 days of paid usage, one month of whitelisting and one extra round of revisions. With the example base rate of ₹5,000, the quote adds up like this. The base rate is a placeholder to show the maths, not a rate to copy:
| Line | Amount |
|---|---|
| 1 × UGC video (up to 60 s) at ₹5,000 | ₹5,000 |
| Content fee | ₹5,000 |
| Paid usage: 30 days (25% of content fee) | ₹1,250 |
| Whitelisting / Spark Ads: 1 month (20% of content fee × 1 month) | ₹1,000 |
| Extra revision rounds: 1 (15% of content fee × 1 round) | ₹750 |
| Total | ₹8,000 |
The same video with organic use only stays at ₹5,000. Every other line is something the brand chose to add, which makes the conversation easier. If the budget is tight, the brand can shorten the usage window or drop whitelisting instead of asking you to cut your base rate.
Make your rupee rate card and brand quote
The calculator above opens in rupees, with A4 paper and the example base rate. To make it yours:
- Replace the ₹5,000 with your own base rate. The “example rate” note under the field disappears once you change it.
- Open the Rate card tab, add your name, handle and contact details, pick a template, and choose whether to show prices, “from” prices or “rates on request”.
- Rewrite the footer note. It starts as a reminder that the rates are examples. Put your own line there before you send the card.
- Download the PNG or the PDF. The PNG suits a media kit or a profile link, and the PDF suits email.
- For a real brief, use the Brand quote tab. Add the brand, the deliverables, the usage window and your payment terms, then download an A4 quote PDF.
Amounts print with the ₹ symbol on both the card and the quote, because the files embed a font that includes it, so there is no need to write “Rs.”. Everything is made in your browser and nothing is uploaded. See the rate card template and quote template pages for the layouts, and the influencer rate card India page if you post to your own audience.
Why this page doesn't list average rates
The experience-level shortcuts on the CollabRate home page convert US dollar starting points into rupees. That is arithmetic, not a survey of Indian creators, so those shortcuts are hidden on this page and the base rate is a plain example. Rates in India differ with niche, platform, the effort the video needs, the rights the brand wants and the size of the brand. If you want a reality check, ask two or three creators or brands you trust in your niche what they consider reasonable for your kind of video, and write down what you hear next to your own numbers.
GST, invoices and tax
This is general information, not tax advice. CollabRate's rate card and quote show your fee and do not calculate tax. If you are registered for GST, GST is added to the invoice you raise for your services; the GST invoice generator can help you make one. If you are not registered, you invoice without GST; see the invoice format without GST. If a foreign brand pays you in a foreign currency, read about an export invoice without IGST under LUT. Questions about income tax or TDS are best answered by a chartered accountant.
Related free tools
- Stream schedule maker: post your weekly streams with viewer time zones.
- Invoice format without GST: bill brands in rupees when you are not GST-registered.
FAQ
How much should I charge for UGC in India?
There is no single right number. Rates vary widely by niche, experience and the brand, and this page does not publish average rates. Work out a base rate from your past deals and the time one video takes, then add usage rights, whitelisting, exclusivity and extra revisions as separate lines. The ₹5,000 shown in the calculator is only an example.
What should a UGC rate card in India include?
Your name and contact details, the price of one video with organic use, any packages you offer, the add-ons (paid usage, whitelisting, exclusivity, extra revisions), what every video includes, and the currency. If your briefs vary a lot, show “rates on request” and quote each brief.
Should paid ad usage be included in my base rate?
Organic posting on the brand's own channels can sit inside the base rate. Paid usage, where the brand puts money behind your video as an ad, is worth more to the brand and ties your face and voice to its advertising, so price it as its own line for a set period.
Do I add GST to my UGC rate card prices?
The rate card and quote show your fee only. If you are registered for GST, GST is added on the invoice for your services. If you are not registered, you invoice without GST. For tax questions, ask a chartered accountant.
Is this UGC rate card for India free?
Yes. It is free with no signup, and nothing you type is uploaded. Exported cards and quotes carry a small “Made with CollabRate” credit.
More UGC pricing guides
Last updated · Written by the Rooh Sites team. Rates here are negotiating starting points, not financial, legal or tax advice. CollabRate isn't affiliated with any platform or brand named on this site.