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UGC Quote Template for Brands

Turn a brief into an itemised quote PDF with usage rights in plain words, payment terms and an expiry date, plus a pitch email to send with it.

Quick answer: A UGC quote lists each deliverable with its price, every right and extra as its own line, the total in your currency, the usage terms in plain words, payment terms, delivery time and an expiry date. Fill in the brand and quote details above, then click Download quote PDF. The brand sees only your prices; the negotiation range stays on your screen.

What to include in a UGC quote

FieldWhy it matters
Quote number and dateLets you and the brand refer to the right version.
DeliverablesQuantity, unit price and amount for videos, hooks and photos.
Rights and extrasPaid usage, whitelisting, exclusivity, raw footage, revisions and rush, each on its own line.
Usage termsThe window in days or months, and exact dates when you know the start date.
Payment termsDeposit, balance and due dates.
ValidityAn expiry date stops an old price being accepted months later.

Quote, rate card or invoice?

DocumentWhen you send itWhat it does
Rate cardBefore a brief, in your media kitShows starting prices
QuoteAfter a brief, before work startsPrices this job and its rights
InvoiceAfter the brand accepts, or on deliveryRequests payment

CollabRate makes quotes and rate cards. When the brand accepts, send an invoice from your usual tool.

Give the brand options

Tick Add a usage options table and the PDF lists the same job at different paid-usage windows (organic only, 30 days, 90 days, perpetual), with your chosen option marked. Brands that can't afford the full package can pick a shorter window instead of asking you to cut your base rate.

Payment terms for UGC

  • 50% upfront, 50% on delivery: a common default that protects both sides.
  • 100% upfront: reasonable for small jobs and new clients.
  • Net 15 or Net 30: payment within 15 or 30 days of delivery, often required by larger brands and agencies.

Sample pitch email

The Pitch email tab writes this from your quote. Here's what it produces for 3 videos with 3 hooks and 30 days of paid usage at a $150 base rate:

Track every quote

Each downloaded quote is saved to Saved deals in your browser. Set the status (quoted, accepted, delivered, paid), add due dates, export everything to CSV, or download calendar reminders for payments and for when usage, whitelisting and exclusivity end.

FAQ

Is a UGC quote the same as a contract?

No. A quote sets out the price and terms you're offering. Once the brand accepts, confirm the terms in a written agreement or at least an email that both sides keep.

How long should a UGC quote be valid?

Fourteen days is a sensible default. It keeps prices current and gives the brand a reason to decide.

Should I show my rate range to the brand?

No. The PDF shows only your chosen prices. The range in the calculator is for you, to know your floor.

Can I quote in euros, pounds or rupees?

Yes. Choose USD, EUR, GBP, INR, AUD or CAD. The PDF uses A4 or US Letter automatically, or you can pick the paper size.

More UGC pricing guides

Last updated · Written by the MiniTools team. Rates here are negotiating starting points, not financial, legal or tax advice. CollabRate isn't affiliated with any platform or brand named on this site.