CollabRateQuick answer: Charge a base rate for each edited video, then add a percentage of the content fee for paid usage, whitelisting, exclusivity, raw footage and rush delivery. CollabRate's starting points for one video up to 60 seconds are $50–$150 for beginners, $150–$300 once you've done a few brand projects, and $300–$600 with repeat clients and proven ad results.
Starting points by experience
Base rate for one edited UGC video up to 60 seconds, organic use, one revision round. Amounts outside USD are rough conversions rounded for readability; local markets differ, sometimes a lot, so adjust to what brands in your market pay.
| Level | USD | EUR | GBP | INR | AUD | CAD |
|---|---|---|---|---|---|---|
| Beginner no paid briefs or portfolio yet | $50–$150 | €45–€135 | £40–£120 | ₹4,500–₹13,000 | $75–$225 | $70–$210 |
| Building a few brand projects done | $150–$300 | €135–€270 | £120–£240 | ₹13,000–₹25,500 | $225–$450 | $210–$420 |
| Experienced repeat clients, proven ad results | $300–$600 | €270–€540 | £240–£480 | ₹25,500–₹51,000 | $450–$900 | $420–$840 |
What moves your rate up or down
| Factor | Why it matters |
|---|---|
| Portfolio and results | Brands pay more when they can see ads you've made that performed. |
| Production | Scripting, multiple scenes, locations, props or other people on camera all take time. |
| Rights | Paid usage, whitelisting and exclusivity are priced on top, never folded into the base rate for free. |
| Turnaround | Rush jobs push other work aside. |
| Volume | A package of several videos can earn a modest discount because briefing and filming are shared. |
Follower count isn't on the list. UGC is content the brand uses on its own channels and in ads, so you're paid for the work and the rights, not for reach.
Three example quotes
A beginner's first paid video
| Line | Amount |
|---|---|
| 1 × UGC video (up to 60 s) at $100 | $100 |
| Total | $100 |
3 videos + 3 hooks, 30-day paid usage
| Line | Amount |
|---|---|
| 3 × UGC video (up to 60 s) at $200 | $600 |
| 3 × Extra hook (alternate opening) at $40 | $120 |
| Content fee | $720 |
| Paid usage: 30 days (25% of content fee) | $180 |
| Total | $900 |
2 videos, 90-day usage, 3 months whitelisting, raw footage
| Line | Amount |
|---|---|
| 2 × UGC video (up to 60 s) at $400 | $800 |
| Content fee | $800 |
| Paid usage: 90 days (50% of content fee) | $400 |
| Whitelisting / Spark Ads: 3 months (20% of content fee × 3 months) | $480 |
| Raw footage (40% of content fee) | $320 |
| Total | $2,000 |
Price per video or packages?
Quote per video so the brand can see the unit price, then offer a package with a small discount (for example 10% for 3 videos) if it wants more. In CollabRate the package discount comes off the content fee before usage and extras are added, so a discount also reduces every percentage-based add-on. Keep discounts modest for that reason.
When the brand says it's over budget
- Shorten the usage window (90 days to 30 days) rather than cutting your base rate.
- Remove extras such as raw footage or some of the hooks.
- Offer options. The quote's usage options table shows the same job at different windows so the brand can choose.
- Keep a floor. The calculator's range shows the low end of the suggested percentages; below that, consider walking away.
FAQ
How much should a beginner charge for UGC?
CollabRate's beginner starting point is $50–$150 per edited video, with $100 as the default. Charge for usage rights from your first paid job.
Should I charge per video or per hour?
Per video. Brands buy deliverables and rights, and a per-video price is easier for them to approve. Track your hours privately to check the rate is worth it.
How much should I charge for a UGC hook?
CollabRate prices an extra hook at 20% of your base rate (range 10%–30%): a new opening on a video you've already filmed.
How often should I raise my UGC rates?
Review them every few months, and whenever you're fully booked, brands come back for more, or you can show ad results.
More UGC pricing guides
Last updated · Written by the MiniTools team. Rates here are negotiating starting points, not financial, legal or tax advice. CollabRate isn't affiliated with any platform or brand named on this site.